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Learn how much each touchpoint and marketing channel is worth to your bottom line. Optimise your budget wisely and refine your strategy with solid data.

If you have ever stopped to think about where you put your money for the best return, you know how challenging it can be. The issue isn't just figuring out the last step a visitor took before converting; it's understanding their entire journey.

While many analytics tools, Matomo included, focus on last non-direct visits, a conversion story is more intricate. A visitor might engage with your brand multiple times across different channels before taking action. So, why settle for a glimpse when you can see the whole picture?

Unlock the power of attribution with the Multi-Channel Conversion Attribution plugin. Try and compare different attribution models to pinpoint the value of each visitor interaction. Clearly identify which channels fuel conversions and revenue and reallocate your budget where it matters most.

How Multi-Channel Conversion Attribution Works

Compare and Contrast Your Multi-Attribution Models

Evaluate up to three attribution models side by side for any set goal, spanning date ranges from 7 to 90 days.

Watch as the conversions and revenue data shift across these models and grasp the distinct percentage differences that emerge.

Compare and Contrast Your Multi-Attribution Models

Break Down Each Channel Without Data Limits

Dissect your channel's contribution to revenue, from social media sites to search engines to referral websites.

Zoom in to view each channel or campaign’s impact and determine which ones lead the pack in conversions and revenue — all based on your chosen attribution model. Amplify your insights by leveraging segments across endless goals.

Break Down Each Channel Without Data Limits

Track Your Site's Performance Over Time Across Each Attribution Model

Journey through your site's performance with each chosen attribution model. Observe the highs and lows, the growth and plateaus, and anything in between so your performance remains aligned with your benchmarks.

Adapt and refine your strategy to optimise your marketing strategy and budget allocation.

Track Your Site's Performance Over Time Across Each Attribution Model

Explore a Spectrum of Attribution Models

Matomo provides a suite of versatile attribution models to suit your analysis needs:

  • Last Interaction, where the full credit of a conversion goes to the last interaction.
  • Last Non-Direct Interaction, where the full conversion credit goes to the last interaction that was not a direct entry.
  • First Interaction, where the full credit of a conversion goes to the first interaction.
  • Linear, where the credit of a conversion is shared equally across all interactions.
  • Position Based, where the first and the last interaction get 40% of the credit, and the remaining 20% are shared equally across all remaining interactions.
  • Time Decay, where the weight conversion credit is based on recency, with newer interactions earning a greater share.
Explore a Spectrum of Attribution Models

A Painless, Out-of-the-Box Setup Experience

Right from the start, the plugin ensures that Multi-Attribution reports are instantly accessible for all your goals. You will also be able to view the attribution for orders in your shop if your website or app has Ecommerce enabled.

A Painless, Out-of-the-Box Setup Experience

Try Multi Channel Conversion Attribution Today

Empower your analytics journey with Matomo's Multi-Attribution plugin. Dive deeper, uncover hidden channels, and allocate resources confidently. Transform data into decisive action and let every click illuminate your path forward.

Start your 30-day free trial and harness the full potential of every digital touchpoint.


View this plugin for a specific Matomo version:

The Multi Channel Conversion Attribution User Guide and the Multi Channel Conversion Attribution FAQ cover how to get the most out of this plugin.

Demo

  • Attribution Report 1 Model

  • Attribution Report 2 Models

  • Attribution Report 3 Model

  • Channel Names

  • Evolution

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:


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