Get a clear understanding of how much credit each of your marketing channel is actually responsible for to shift your marketing efforts wisely. Try now for free.
Hi, this is Mike from Matomo, the creators of the web analytics platform which is used by over 1.4 million websites and apps in over 190 countries.
When you acquire visitors, one of the most challenging question is to know on which channels to spend your money and how much. One of the most important sources for this kind of information is to measure which channels or referrers are the most successful and lead the most to your goal conversions and Ecommerce sales compared to your spending.
The problem is that most analytics tools, including Matomo, only show you the channels for the last non-direct visits. However, in reality, multiple channels contribute to a conversion as a visitor often visits a website several times from different channels before they convert a goal. This means having only a look at the last visit doesn't give you an accurate representation of the most successful channels.
The Multi Channel Conversion Attribution gives you a better understanding of your media spending by letting you apply different attribution models to find out which channels really lead to a conversion or purchase. You can compare the different models next to each other and see how you need to shift your spending from one channel, ad, or campaign to another.
We are certain once you start using it, you will love getting a better understanding of your marketing spending and website content.
This is why we give you a free 30 day trial. We will remind you about the subscription seven days before the end of the trial. There are no strings attached.
So try it now and let us know how you go, we are always happy to help.
We are the creators of Matomo and know it better than anyone else. This means all plugins are perfectly integrated into Matomo and come with outstanding features and quality to grow your business. We help our clients get started, configure, monitor and make the most of their Matomo analytics service. We also offer unique analytics products and services that help grow your business and meet the needs of small, medium and large businesses alike
To learn more about the plugin, have a look at the Multi Attribution User Guide and the Multi Attribution FAQ.
The Multi Channel Conversion Attribution User Guide and the Multi Channel Conversion Attribution FAQ cover how to get the most out of this plugin.