Discover what keeps your visitors engaged over time. Identify and resolve churn bottlenecks to effectively lower your acquisition costs.
Imagine if you could peek into how different groups of your visitors or users behave throughout time. With cohort analysis, you can track groups of users for weeks or months after they take action on your site, such as signing up to newsletters or purchasing. Cohorts are the secret weapon to transform one-time visitors into long-term users, directly influencing your revenue and growth.
Go beyond collecting data and unlock the full picture of your users’ lifecycle with Matomo's Cohorts plugin. Follow the behaviours of new visitors and users, giving you a clear view of their engagement lifespan. Compare behaviours between converting and non-converting visitors and identify patterns for lowering your company's churn.
How Cohorts Works
Analyse Visitor Retention Over Time
See how visitors interact with your site from their first visit until after they've purchased. Compare and contrast the journeys of various cohorts simultaneously.
View key metrics in the Cohorts report, including your website's retention rate, overall revenue, and revenue for individual goals.
Explore Diverse Metrics for Enhanced Retention Insights
Start your cohort analysis with 'Returning Visitors %' to gauge the frequency of repeat visits within your cohorts. This metric is instrumental in identifying patterns of user drop-off.
Expand your analysis to include vital metrics like revenue, conversion rates, and overall visit volume, enabling a holistic understanding of how these factors fluctuate across different user groups.
Refine Your Cohort Analysis with Segmentation
Segment your cohort reports to uncover the reasons behind specific customer behaviours, such as why users acquired before a certain date might not return or spend.
Take your analysis a step further by comparing these insights with other, more successful cohorts, deepening your understanding of purchasing patterns.
Try Cohorts Today
Unlock the whole story behind your users' journeys with Cohorts. Dive into behaviours, retention, and revenue with clarity. Transform data into action, guiding your visitors from fleeting clicks to lasting connections.
Start your 30-day free trial today and discover the key to lasting user engagement.
View this plugin for a specific Matomo version: