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Integrate your Matomo conversion data with top ad platforms like Google Ads and analyse your paid campaigns for unparalleled insights.

Tracking the effectiveness of ad campaigns requires you to embed third-party advertising networks’ pixels on your website and send them the information whenever a conversion happens.

With Matomo’s Advertising Conversion Export plugin, you can export the accurate conversion data tracked in Matomo and import it automatically into Google Ads, Microsoft Advertising (Bing Ads), and Yandex Ads. The best part? Anyone can do it in just a few minutes.

How Advertising Conversion Export Works

Import Your Conversion Data to the Ad Networks Effortlessly

Import your Matomo conversion data to your ad networks for more precise campaign targeting and optimisation.

You can set up your conversion data export in two ways: automatically via an HTTPS link or manually via a CSV file. Whatever your choice, the conversion data integration into your ad network will be seamless and straightforward.

Import Your Conversion Data to the Ad Networks Effortlessly

Track Your Conversion Data with a Seamless Setup

Setting up the Advertising Conversion Export plugin is like a walk in the park. Start by naming your export and choosing the ad network. Then, select the desired number of days of conversion data and define your goals, including your objective and revenue value.

Track Your Conversion Data with a Seamless Setup

Try Advertising Conversion Export Today

Unlock new levels of insight by integrating your ad campaign performance into your Matomo account.

Start your 30-day free trial today and see the difference ethical, pain-free conversion data can make to your ad campaigns.

Features

  • Supporting exports for Google Ads, Microsoft Advertising, Yandex Ads
  • Tracking click ids of Google (gclid), Microsoft/Bing (msclkid) and Yandex (yclid).
  • Manage conversion exports containing possibilities to define
    • Number of days to export data for (excluding today)
    • Various attribution settings
    • Visitor segment (to further filter exported conversions)
    • Goals to be included in export
  • Possibility to access conversion exports with unique access tokens
  • Possibility to segment by Advertising Network and Click ID
  • Adds an icon to visitor profile and visits log for visits being referred with a click id

    Note: The plugin doesn't support export of click ids for Facebook, so all click ids with fbclid are tracked as anonymized.


View this plugin for a specific Matomo version:

The Advertising Conversion Export User Guide and Advertising Conversion Export FAQ cover how to get the most out of this premium feature.

  • Configuration

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:


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