Here at Matomo we are aware that using advertising networks like Google Ads, Microsoft Advertising or Yandex Ads is unavoidable for many businesses and organisations. Getting insights into the success of your ads usually requires that you embed third party advertising networks into your website and send them the information whenever a conversion happen. The problem is that including conversion pixels from these networks often require consent from users, or they might not meet the required privacy laws or security standards.
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." goes the famous quote by John Wanamaker (1838-1922) and it is still very much true today. If you spend money on ads, you need to know how successful each of your paid ads really are and whether you make a return on your investment.
When you have this feature, then you get back the insights of which online ads are successful without needing to embed anything from a third party network. This feature helps you to easily set up an automated conversion import into various advertising networks.
When a visitor comes to your website, being referred by one of the supported advertising networks, the target url will be enriched by a unique click id of the Advertising Network. For Google Ads this would be for example a parameter named
gclid. With this feature Matomo will automatically track those IDs along with the visitors' data.
To let the advertising network know which of the referred visitors converted you can choose between multiple techniques:
This is why we give you a free 30 day trial. We will remind you about the subscription seven days before the end of the trial. There are no strings attached.
We are the creators of Matomo and know it better than anyone else. This means all plugins are perfectly integrated into Matomo and come with outstanding features and quality to grow your business. We help our clients get started, configure, monitor and make the most of their Matomo analytics service. We also offer unique analytics products and services that help grow your business and meet the needs of small, medium and large businesses alike.