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Here at Matomo we are aware that using advertising networks like Google Ads, Microsoft Advertising or Yandex Ads is unavoidable for many businesses and organisations. Getting insights into the success of your ads usually requires that you embed third party advertising networks into your website and send them the information whenever a conversion happen. The problem is that including conversion pixels from these networks often require consent from users, or they might not meet the required privacy laws or security standards.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." goes the famous quote by John Wanamaker (1838-1922) and it is still very much true today. If you spend money on ads, you need to know how successful each of your paid ads really are and whether you make a return on your investment.

When you have this feature, then you get back the insights of which online ads are successful without needing to embed anything from a third party network. This feature helps you to easily set up an automated conversion import into various advertising networks.

How it works

When a visitor comes to your website, being referred by one of the supported advertising networks, the target url will be enriched by a unique click id of the Advertising Network. For Google Ads this would be for example a parameter named gclid. With this feature Matomo will automatically store those IDs along with the visitors' data.

To let the advertising network know which of the referred visitors converted you can choose between multiple techniques:

  • The most common might be to include a conversion pixel of the advertising network. As this has privacy, security and website page load implications it may be needed to go with another option.
  • With this feature you have another option to automatically export conversions that were tracked in Matomo and import them in the ad networks you are using. This works for visitors that had a click id directly (clickid was tracked in the same visit) or indirectly (click id was tracked in a previous visit). To make this work all you need to do is to create an export in Matomo which will give you a unique URL which you can then define in your ad network. That's it.

Our promise

Our promise to youAdvertising Conversion Export is hand-crafted by the makers of Matomo with top quality.

This is why we give you a free 30 day trial. We will remind you about the subscription seven days before the end of the trial. There are no strings attached.

Perfectly integrated and supported

We are the creators of Matomo and know it better than anyone else. This means all plugins are perfectly integrated into Matomo and come with outstanding features and quality to grow your business. We help our clients get started, configure, monitor and make the most of their Matomo analytics service. We also offer unique analytics products and services that help grow your business and meet the needs of small, medium and large businesses alike.


  • Supporting exports for Google Ads, Microsoft Advertising, Yandex Ads
  • Tracking click ids of Google (gclid), Microsoft/Bing (msclkid) and Yandex (yclid).
  • Manage conversion exports containing possibilities to define
    • Number of days to export data for (excluding today)
    • Various attribution settings
    • Visitor segment (to further filter exported conversions)
    • Goals to be included in export
  • Possibility to access conversion exports with unique access tokens
  • Possibility to segment by Advertising Network and Click ID
  • Adds an icon to visitor profile and visits log for visits being referred with a click id

Note: The plugin doesn't support export of click ids for Facebook, so all click ids with fbclid are tracked as anonymized.

More information

To learn more about this premium feature have a look at the Advertising Conversion Export User Guide and Advertising Conversion Export FAQ.

View this plugin for a specific Matomo version:

The Advertising Conversion Export User Guide and Advertising Conversion Export FAQ cover how to get the most out of this premium feature.

  • Configuration

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:

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