Multi Channel Conversion Attribution

Learn how much each touchpoint and marketing channel is worth to your bottom line. Optimise your budget wisely and refine your strategy with solid data.

If you have ever stopped to think about where you put your money for the best return, you know how challenging it can be. The issue isn't just figuring out the last step a visitor took before converting; it's understanding their entire journey.

While many analytics tools, Matomo included, focus on last non-direct visits, a conversion story is more intricate. A visitor might engage with your brand multiple times across different channels before taking action. So, why settle for a glimpse when you can see the whole picture?

Unlock the power of attribution with the Multi-Channel Conversion Attribution plugin. Try and compare different attribution models to pinpoint the value of each visitor interaction. Clearly identify which channels fuel conversions and revenue and reallocate your budget where it matters most.

How Multi-Channel Conversion Attribution Works

Compare and Contrast Your Multi-Attribution Models

Evaluate up to three attribution models side by side for any set goal, spanning date ranges from 7 to 90 days.

Watch as the conversions and revenue data shift across these models and grasp the distinct percentage differences that emerge.

Break Down Each Channel Without Data Limits

Dissect your channel's contribution to revenue, from social media sites to search engines to referral websites.

Zoom in to view each channel or campaign’s impact and determine which ones lead the pack in conversions and revenue — all based on your chosen attribution model. Amplify your insights by leveraging segments across endless goals.

Track Your Site's Performance Over Time Across Each Attribution Model

Journey through your site's performance with each chosen attribution model. Observe the highs and lows, the growth and plateaus, and anything in between so your performance remains aligned with your benchmarks.

Adapt and refine your strategy to optimise your marketing strategy and budget allocation.

Explore a Spectrum of Attribution Models

Matomo provides a suite of versatile attribution models to suit your analysis needs:

• Last Interaction, where the full credit of a conversion goes to the last interaction.
• Last Non-Direct Interaction, where the full conversion credit goes to the last interaction that was not a direct entry.
• First Interaction, where the full credit of a conversion goes to the first interaction.
• Linear, where the credit of a conversion is shared equally across all interactions.
• Position Based, where the first and the last interaction get 40% of the credit, and the remaining 20% are shared equally across all remaining interactions.
• Time Decay, where the weight conversion credit is based on recency, with newer interactions earning a greater share.

A Painless, Out-of-the-Box Setup Experience

Right from the start, the plugin ensures that Multi-Attribution reports are instantly accessible for all your goals. You will also be able to view the attribution for orders in your shop if your website or app has Ecommerce enabled.

Try Multi Channel Conversion Attribution Today

Empower your analytics journey with Matomo's Multi-Attribution plugin. Dive deeper, uncover hidden channels, and allocate resources confidently. Transform data into decisive action and let every click illuminate your path forward.

Start your 30-day free trial and harness the full potential of every digital touchpoint.

Features

• Apply any of the following attribution models
• Last Interaction
• Last Non-Direct Interaction
• First Interaction
• Linear
• Position Based
• Time Decay
• Does not only show the channel category but also individual channel names (such as website URLs, search engines, campaign names, ...)
• Configure upto 3 campaign dimension combinations to view campaign reports as per your choice (eg Campaign Names for a 90 days period or Campaign Keyword over a 30 days period)
• Compare the conversions and revenue between attribution models

Privacy features

• The plugin doesn't track any additional data and therefore no personal or sensitive information is recorded. The reports are based on data that is tracked as part of the standard Matomo tracking.

Integrates with Matomo Analytics platform

• View the evolution of any metric or row with the Row Evolution feature
• Lets you apply over 100 Matomo segments to your form reports
• View the attribution report for an unlimited number of goals. No data limit.
• Embed the form attribution widget directly in your app, dashboard, or even TV screen!
• HTTP API to fetch and export all Multi Channel Attribution reports
• Get access to all the raw data via MySQL for 100% data ownership