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See how your video and audio content performs in detail. Uncover where people stay hooked and where they drift, offering you actionable insights for optimisation. Try now for free.

Ever feel like using play counts to analyse your media performance isn't enough? Optimising your content becomes a guessing game when you don't know which parts truly resonate with your audience and how their media consumption connects to conversions. And that's not the way to go.

How Media Analytics Works

A Complete Picture, From Views to Value

We all love seeing those view counts climb, but what do they really tell us? With Media Analytics, it's not just about numbers—it's about the narratives behind them.

By analysing finish rates, time spent, and engagement trends, you can truly comprehend the story of your audience's connection to your content. And by linking media consumption directly to conversions, you have a clear pathway to understand the ROI of every piece of content.

A Complete Picture, From Views to Value

Power Moments, Unveiled

Every media piece has its golden moments—the segments that transform the audience from mere spectators to potential customers. But spotting them amidst the entirety of your content? That used to be like finding a needle in a haystack.

Not anymore. Media Analytics allows you to identify these key moments, ensuring you recognise what's working and have the insights to replicate that success in future content.

Power Moments, Unveiled

Decoding the User's Journey

Before that play button is clicked, and long after the video ends, your audience is on a journey with your brand. Wouldn't it be great to map out every step? With Media Analytics, you finally can.

Trace the steps your audience takes pre and post-media consumption, offering a comprehensive understanding of their experience and revealing opportunities for further engagement.

Decoding the User's Journey

Decisions at the Speed of Now

In the bustling world of digital media, waiting can mean missed opportunities. Why act on yesterday's data when today's insights are at your fingertips?

With real-time data streaming, Media Analytics ensures you're always up-to-date with your content's performance, ready to pivot or capitalise based on live feedback.

Decisions at the Speed of Now

Simplicity at its Finest

Analysing your audio and video content shouldn't feel like rocket science. Media Analytics works right after you install your tracking code on your site. Zero configuration. Zero stress.

Jump into your data journey without the hurdles of complex setups. After all, it's the insights you're after—not a tech degree.

Simplicity at its Finest

Try Media Analytics Today

Why stay in the dark when you can harness the power of detailed, user-centric insights? Discover what works, optimise, and make your content shine with Matomo's Media Analytics plugin.

Are you ready to elevate your content strategy? Start your 30-day free trial no and chart a brighter course forward.

View this plugin for a specific Matomo version:

The Media Analytics User Guide and the Media Analytics FAQ cover how to get the most out of this plugin. The Media Analytics developer guides help you setting up the tracking of your video and audio on your websites or apps.


  • Media Overview

  • Real-time Reports

  • Real-time Audience Map

  • Audience Log

  • Audience Map

  • Media Reports

  • Row Evolution

  • Media Details

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:

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