Funnels

See how your audience flows through your marketing funnels. Find where your visitors drop off, fill in the gaps, and watch your conversions soar.

Getting a coherent view of your funnels can feel like assembling a jigsaw puzzle with missing pieces. One website change disrupts your users' behaviour, and you're left guessing what went wrong—especially when you can't pinpoint how your audience segments interact with your funnel.

With the Funnels plugin, you can spot exactly where your visitors enter and exit a funnel and how many proceed to each of the next steps. Break down any conversion goal and boost your conversions, one step at a time.

How Funnels Works

Learn Where Your Traffic Drops Off

Visualise the steps your users take to complete a goal, like a purchase or a form signup. See how they perform at each stage.

Optimise your website or app at each point of friction to boost your conversion rates.

Create Funnels for Anything

Any conversion goal can be turned into a funnel—a form, user signup, checkout flow; you name it. If it can be tracked, it can be a funnel.

With the Funnels plugin, you can set up a funnel using URLs, search queries, page titles, or events. Validate them and start tracking your funnel conversions without any hiccups.

Discover Every Detail of Your Visitors

Get an in-depth look at each visitor that goes through your funnels with Matomo's other features like Visitor Log.

Examine where they visit from, what browser they use, and more, and study every action they take after entering the funnel or a specific step of your funnel.

Get an Overview of Your Funnels Performance

See how your funnels perform every time you open the Funnels page. Glance over the most important funnel and goal metrics and stay on top of any issue.

View the visitor log with all the visitors that have entered this funnel and a table explaining how your funnel is configured and performing.

Monitor Your Funnels Progress

See how your funnels perform over time with trend analysis. Keep yourself informed on key funnel metrics like the “Funnel conversion rate”, “Number of funnel conversions”, and “Number of funnel entries.”

Try Funnels Today

Create an unlimited number of goal funnels without data limits. Optimise your funnels for each segment to provide a smooth experience that boosts your conversions with Matomo's Funnels plugin.

Start your 30-day free trial today and elevate your funnel marketing game.

Manage Features

A funnel is only as good as its configuration and getting the steps right is crucial for any funnel analysis. We focused on helping you along the way of defining your funnels and made it easy to configure and validate funnels. * Create an unlimited number of goal funnels * Define unlimited funnel steps based on URL, URL path, search query, page title, event category, event name, and event action * Many different options to match your pages * Intuitive funnel configuration with several tools to validate your funnel configuration * Integrates nicely into Matomo Goals management

Reporting features

• Get an overview and evolution of all of your funnels in just one page
• View a funnel evolution to see how a funnel performs over time
• View a funnel step row evolution to see how an individual funnel step performs over time
• See where your visitors entered the funnel and where they exited your funnel
• See from which pages your visitors entered the funnel or where they went after leaving the funnel
• Get referrer details for visitors that have entered a step on their first page view
• Check how your funnels are doing on the go with the Matomo Mobile app for iOS and Android
• Add a funnels overview widget to your Matomo Dashboard to always keep an eye on it
• Get an overview of how your funnel is doing directly in your existing goal reports
• Get funnels data for your historical goal data that you already tracked

Segmenting features

• Apply funnel segments to Matomo reports
• Apply Matomo segments to funnel reports
• See a log of each visitor who participated in a funnel or in an individual funnel step

Privacy features

• Supports Matomo's privacy and GDPR features like the right to erase data or the right to export data. GDPR stands for General Data Protection Regulation and is for example also known as RGPD in French, DS-GVO in German
• The plugin does not track any additional data and therefore doesn't record any personal data.

Export & API features

• Get automatic Funnel email and sms reports, or send them to your colleagues or customers.
• All reports are available via the Funnels HTTP Reporting API.
• Configure your Funnels via the UI or the Funnels HTTP Reporting API.
• Embed the funnels overview directly in your app, dashboard, or even TV screen!.
• Get email and SMS alerts when something significant changes with the Custom Alerts plugin.

Other features:

• Does not slow down tracking time
• 100% data ownership
• No data limit