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See how your audience flows through your marketing funnels. Find where your visitors drop off, fill in the gaps, and watch your conversions soar.

Getting a coherent view of your funnels can feel like assembling a jigsaw puzzle with missing pieces. One website change disrupts your users' behaviour, and you're left guessing what went wrong—especially when you can't pinpoint how your audience segments interact with your funnel.

With the Funnels plugin, you can spot exactly where your visitors enter and exit a funnel and how many proceed to each of the next steps. Break down any conversion goal and boost your conversions, one step at a time.

How Funnels Works

Learn Where Your Traffic Drops Off

Visualise the steps your users take to complete a goal, like a purchase or a form signup. See how they perform at each stage.

Optimise your website or app at each point of friction to boost your conversion rates.

Learn Where Your Traffic Drops Off

Create Funnels for Anything

Any conversion goal can be turned into a funnel—a form, user signup, checkout flow; you name it. If it can be tracked, it can be a funnel.

With the Funnels plugin, you can set up a funnel using URLs, search queries, page titles, or events. Validate them and start tracking your funnel conversions without any hiccups.

Create Funnels for Anything

Discover Every Detail of Your Visitors

Get an in-depth look at each visitor that goes through your funnels with Matomo's other features like Visitor Log.

Examine where they visit from, what browser they use, and more, and study every action they take after entering the funnel or a specific step of your funnel.

Discover Every Detail of Your Visitors

Get an Overview of Your Funnels Performance

See how your funnels perform every time you open the Funnels page. Glance over the most important funnel and goal metrics and stay on top of any issue.

View the visitor log with all the visitors that have entered this funnel and a table explaining how your funnel is configured and performing.

Get an Overview of Your Funnels Performance

Monitor Your Funnels Progress

See how your funnels perform over time with trend analysis. Keep yourself informed on key funnel metrics like the “Funnel conversion rate”, “Number of funnel conversions”, and “Number of funnel entries.”

Monitor Your Funnels Progress

Try Funnels Today

Create an unlimited number of goal funnels without data limits. Optimise your funnels for each segment to provide a smooth experience that boosts your conversions with Matomo's Funnels plugin.

Start your 30-day free trial today and elevate your funnel marketing game.


View this plugin for a specific Matomo version:

The Funnels User Guide and the Funnels FAQ cover how to configure a funnel and how to get the most out of this plugin.

For any other question feel free to contact us.

Demo

  • Funnel Evolution

  • Funnel Steps

  • Funnel Step Referrers

  • Funnel Step Evolution

  • Funnel Step Visitor Log

  • All Funnels Overview

  • Manage Steps

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:


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