Users Flow

Map the paths your users take through your website or app. Uncover friction points to create smoother interactions, improve your user experience, and increase conversions.

Ever felt that despite crafting a seemingly flawless site layout, users are still bypassing that crucial CTA? Nothing is more exasperating than realising a mismatched user path compromises your visitors' experience and conversion rates.

Walk your site in your visitors' shoes with Matomo's User Flows - a dynamic visualisation of traffic patterns. Track every step in their journey to see where they deviate or drop off. Segment your user flows to study how different audiences behave and adjust your design for their needs.

Optimise CTAs, address high-exit pages and tackle any navigational surprises with confidence. Shape your user experience, ensuring every interaction leads to higher conversions.

How User Flow Works

Visualise the Journey Your Visitors Take

Study how your visitors go through your site and unlock a deeper understanding of their behaviour.

Adjust the user flow's detail by configuring the granularity and number of steps to display. Make data-driven decisions that shape and refine your site's user journey, optimising for both engagement and conversion.

Analyse the User Flow of Any Page, Anytime, Anywhere

Gain detailed insights into how your visitors navigate to and from any specific page on your site.

Add this visualisation to your dashboard and share this key data with your team or clients to keep them always in the loop.

View the Most Popular Paths

Discover which paths and interactions resonate most with your visitors with the "Top Paths" report.

Prioritise content, optimise navigation, and align your site's structure with their preferences to create a compelling user experience.

Study How Your Visitors Engage with Your Site

Analyse how your visitors engage with each path. Spotlight high drop-off pages and unexpected exits to uncover new opportunities for improvement.

Whether it's a minor bug or a design flaw, get the clarity you need to refine the user experience, ensuring visitors stay interested and connected throughout their journey.

Try User Flow Today

Every twist, turn, and exit from your site tells a story. Take your web analytics beyond numbers and get a visual map of your visitors' journeys. Learn what captivates them and what might deter them from buying or signing up. Craft a user experience that resonates, converts, and keeps your visitors coming back for more.

Start your free 30-day trial and watch your site thrive like never before.

Features

• Displays visitor engagement and lets you find out after how many pages your users exited your site
• Shows navigation paths for up to 10 interaction steps and more steps can be added optionally
• For each interaction step, get insights into over 100 pages and for each of those pages see where they went to from that page
• The visualization lets you configure how many details and how many steps you want to see per interaction
• Explore traffic through a certain page and get details how they got to that page and where they went afterwards
• Discover the path for page URLs and page titles
• Apply segments to dice your analytics reports exactly how you need it
• Adds several new Users Flow widgets that you can add to your dashboards
• Quickly see the top paths across all interactions with the "Top Paths" widget or get a quick overview with the "Overview" widget
• View how your visitors navigate through your website on the go with the Matomo Mobile app for iOS and Android
• Get users flow data for your historical data that you already tracked.

Privacy features

• The plugin neither tracks nor stores any additional data and therefore no personal or sensitive information is recorded.

Export & API features

• Get automatic email and sms reports for the top paths in your Matomo, or share them with your colleagues or customers.
• Embed the UsersFlow widgets directly in your app, dashboard, or even TV screen!.
• All reports are available via the UsersFlow HTTP Reporting API.

Other features

• Does not slow down tracking time
• 100% data ownership
• No data limit