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"Now we are getting much more insights into our funnels and it is a lot easier to use. Funnels helps us to increase our conversation rates just perfectly and we even save money with it. Thank you."

Hi, this is Tom from InnoCraft. The company of the makers of Matomo (Piwik).

No matter what type of website or app you have, whether you are trying to get your users to sign up for something or sell products, there is a certain number of steps your visitors have to go through. I bet the same applies to you.

usersFlow.pngHave you ever wondered if your visitors or users actually follow that path in your website or app? And wondered where you lose your visitors? Where they maybe get confused? Want to see when something is not working anymore? Maybe you have a multi step signup form or onboarding process? On every step you lose visitors and therefore potential revenue and conversions. It’s critical to know how well your visitors go through these steps, where they originally came from and where they go to when they drop off.

If you are wondering about such things like we do, or want to drive your conversions and sales, we have something for you. Funnels visualizes the steps your users take to complete a goal or purchase to instantly see how well they succeed or fail at each step. Based on this information you can evaluate your success and improve your website or app to boost your conversion rates (CRO) and sales. In one of our funnels we once noticed users often left our website because of unimportant links that were shown too eye-catching and suddenly we increased conversion rates by 10%, simply by removing a few links.

We have put a lot of love into Funnels to integrate it super nicely into Matomo. It is so simple to use and gives you all the insights you don’t get with other tools. Funnels is built on top of Matomo which means you get all those benefits and features from Matomo, such as data ownership, no data limits, being able to host it yourself on premise and to use it in the intranet etc. That’s why Matomo is so popular among businesses, corporations and governments. Matomo is used and trusted by over a million websites and apps.

Our promise to youHand-crafted by the makers of Matomo with top quality we are sure you will want to use it more and more once you start using it which is why we are giving you a 100% money back guarantee for 14 days. So try it now and let us know how you do. We are happy to help you get started and to hear how you grow your business.

Funnels helps you to increase your conversions, sales and revenue with your existing traffic by

  • finding out where your visitors have problems
  • finding out where they don't understand the flow of your website
  • finding out where a bug on your website or app occurs
  • finding other problems that get in the way of converting your goals

Get ultimate insights into your funnels with these unique features

  • See at a glance how your funnels are converting in the funnels overview page
  • See how changes you make on your website is affecting user behavior and funnel conversions over time
  • View detailed visitor details and all the actions after entering a funnel or a specific step of your funnel
  • See how segments of your audience flow through your marketing funnel and optimise your flow for these specific segments of users

Manage Features

A funnel is only as good as its configuration and getting the steps right is crucial for any funnel analysis. We focused on helping you along the way of defining your funnels and made it easy to configure and validate funnels.

  • Create an unlimited number of goal funnels
  • Define unlimited funnel steps based on URL, URL path or search query
  • Many different options to match your pages
  • Intuitive funnel configuration with several tools to validate your funnel configuration
  • Integrates nicely into Matomo Goals management

Reporting features

  • Get an overview and evolution of all of your funnels in just one page
  • View a funnel evolution to see how a funnel performs over time
  • View a funnel step row evolution to see how an individual funnel step performs over time
  • See where your visitors entered the funnel and where they exited your funnel
  • See from which pages your visitors entered the funnel or where they went after leaving the funnel
  • Get referrer details for visitors that have entered a step on their first page view
  • Check how your funnels are doing on the go with the Matomo Mobile app for iOS and Android
  • Add a funnels overview widget to your Matomo Dashboard to always keep an eye on it
  • Get an overview of how your funnel is doing directly in your existing goal reports

Segmenting features

  • Apply funnel segments to Matomo reports
  • Apply Matomo segments to funnel reports
  • See a log of each visitor who participated in a funnel or in an individual funnel step

Export & API features

Other features:

  • Does not slow down tracking time
  • 100% data ownership
  • No data limit
  • Funnels is translated into the following languages:
    • English
    • German (Deutsch)
    • French on request

View this plugin for a specific Matomo version:

The Funnels User Guide and the Funnels FAQ cover how to configure a funnel and how to get the most out of this plugin.

For any other question feel free to contact us.


  • Funnel Evolution

  • Funnel Steps

  • Funnel Step Referrers

  • Funnel Step Evolution

  • Funnel Step Visitor Log

  • All Funnels Overview

  • Manage Steps

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:

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