Form Analytics

Get to know every detail of your forms with in-depth analytics. Make reliable decisions based on user interactions, and adjust your forms for higher conversions.

Your website's forms are often the gateway to conversions. They're essential for capturing leads, understanding visitor intent, and securing online transactions. But how do you know if they're performing at their peak?

Matomo's Form Analytics plugin dives deeper than typical analytics, revealing not just how many people visit your forms but also where they hesitate, what causes drop-offs, and which fields boost or hinder your conversions.

“We made specific adjustments based on Form Analytics, resulting in 3 times the leads in just a couple of days.”

How Form Analytics Works

Get an Overview of Your Forms' Performance

Explore how visitors interact with your forms — from those who begin and then abandon to those who return to complete their inputs.

Identify any barriers they might face and address them swiftly to lift your conversions.

Comprehensive Form Analytics at Your Fingertips

See every form metric you can think of in one simple dashboard. Identify trends and visitor behaviours, such as the time to complete a form.

Dive Deep into Your Form Field's Performance

Gain crystal-clear insights into the journey of users through each form field. Discover where they begin and where hesitations occur. Track metrics like the average time spent on each field.

Pave the way for smoother visitor interactions and elevated conversion rates.

Discover Who's Behind Every Form Submission

Gain a deeper understanding of those who interact with your forms. Dive into details like user location, browser usage, and pages visited.

Evolve your messaging and design to resonate better and boost conversions with this unparalleled level of visitor insights.

Try Form Analytics Today

Unlock the hidden stories within your forms. With the Form Analytics plugin, you'll see every nuance of user behaviour, guiding you to make informed, impactful changes. Go beyond data and build a solid foundation for your site's long-term success.

Start your 30-day free trial today and let your forms lead the way.

Reporting features

• Have a look at the Form Analytics Reports FAQ and Metrics FAQ to see a list of some reports and metrics it includes (adds over 50 new metrics and over 15 new reports!)
• Adds several Real-time reports and widgets so you can instantly see how changes affect your forms
• When a form is embedded on several of your pages, automatically generates a report for each of your page so you can compare how the behaviour is different on each page
• We understand that static numbers are hard to read. That's why we added heaps of evolution and sparklines reports so you can see how your forms evolve over time

Integrates with Matomo Analytics platform

• Lists all form interactions in the visitor log and the visitor profile. See exactly how each user interacts with your forms.
• View the evolution of any metric or row with the Row Evolution feature
• Adds new form Segments to your Matomo so you can drill down deeper your Matomo reports
• View your Form Analytics reports on the go with the Matomo Mobile App
• Create custom alerts and be notified when specific forms become popular, or when your overall form usage changes.
• Track unlimited number of forms and form fields. No data limit.
• Supports Custom Reports.

Segmenting features

Segments really multiply the value you get with Form Analytics as you can drill down your visitors even deeper and gain new insights that weren't possible before. * Adds many new segments like "Viewed a form", "Started a form", "Submitted a form", "Converted a form" or "Spent X time on a form". * Lets you apply over 100 Matomo segments to your form reports * Apply any new form segment to your existing Matomo reports

Manage Forms

• Matomo automatically creates new forms for you when it discovers a new form on your website or app
• Users with admin access can create and manage unlimited forms
• Easy to use with lots of inline help
• Define custom form and field names to get readable reports
• Optionally, lets you configure to track several of your forms into one form in Matomo
• Optionally, lets you restrict the tracking of a form to only some pages
• Lets you configure when a form is converted without having to code

Privacy features

• Supports Matomo's privacy and GDPR features like the right to erase data or the right to export data. GDPR stands for General Data Protection Regulation and is for example also known as RGPD in French, DS-GVO in German
• The plugin does not store personal data, for example it does not store the content that users actually enter into form fields

Export and API features

• Get automatic email and sms reports, or send them to your colleagues or customers
• Embed the form real-time widgets directly in your app, dashboard, or even TV screen!
• HTTP API to manage your forms
• HTTP API to fetch and export all Form Analytics reports
• Get access to all the raw data via MySQL for 100% data ownership