Custom Reports

Create unique reports that adapt to your unique goals and projects. Choose from over 250 metrics and dimensions and analyse your data for unparalleled visitor insights.

Standard reports like the ones you can see in your Matomo dashboard sometimes aren't enough to understand how people experience your site. If you need to quickly uncover hidden insights and provide actionable recommendations, you need reports customised to your needs.

With the Custom Reports plugin, you can tailor your reports to get the right information anytime. Gain actionable new insights that weren't possible before, and start making faster decisions that make a difference in your business.

How Custom Reports Works

250+ Metrics and Dimensions at Your Fingertips

Create custom reports from 163 metrics that span the entire visitor experience, from your pages to your forms, checkout, and content consumption.

Slice your metrics with 94 dimensions to make your analysis as in-depth and granular as you wish.

Automate and Export Your Custom Reports for Faster Insights

Send email and SMS notifications to your colleagues or clients so they can access your custom reports. Schedule your reports daily, weekly, or monthly for regular updates on your campaign’s or site's performance.

Leverage the HTTP API to manage, fetch, and export your custom reports. You can even access the raw data via MySQL.

Filters Your Reports to Enhance Your Analysis

Narrow your report's scope and learn how a subset of your audience performs for any given metric and dimension.

Study how different segments behave so you can uncover unique insights into what moves them to convert.

Analyse Anything that Happens on Your Site with Events Tracking

Take your analytics to new heights by using events to study every action on your site. Drill down your reports by any dimension and learn the most popular video content, the most highly visited product pages, or the form elements that make them bounce.

Enjoy a Seamless Integration with Matomo

The Custom Reports plugin gives you access to features not supported by most standard Matomo reports.

Whether you want to detect trends with pivots, view the historical evolution of any dimension value, or study individual visits with visit logs, the Custom Reports plugin has you covered.

Try Custom Reports Today

Create unlimited custom reports without data limits. With the Custom Reports plugin, your data will be ready to analyse anytime you need it, hassle-free.

Start your 30-day free trial today.

Managing features

• Create compelling custom reports tailored to your needs without any developer knowledge in just seconds
• Choose from over 200 dimensions and metrics
• Supports several visualizations including evolution over time graphs, data tables, bar graph, pie chart, cloud chart, and others
• Combine up to 3 dimensions and unlimited metrics
• Define a report filter which is applied on the raw data to show the data only for a subset of your visitors and users
• Put your custom report on any existing reporting page or on its own reporting page
• Super Users can make reports available for all websites

Integrates with Matomo Analytics platform

• Enjoy features that are not supported by most standard Matomo reports such as pivoting.
• Drill down deeper and filter custom reports with Segments.
• View the evolution over time of any dimension value with Row Evolution.
• View the segmented Visitor Log with just one click.
• Supports other typical Matomo features like flatten, search, and more.
• View your custom reports on the go with the Matomo Mobile App.
• Create unlimited number of reports No data limit.
• Supports other premium features like Media Analytics, Form Analytics and Activity Log.

Export and API features

• Get automatic email and sms reports for your custom reports, or send them to your colleagues or customers
• Embed the custom report widgets directly in your app, dashboard, or even TV screen!
• HTTP API to manage your custom reports
• HTTP API to fetch and export all Custom Reports
• Get access to all the raw data via MySQL for 100% data ownership