Business Bundle

Empower your teams with integrated insights, advanced analytics and enhanced security to drive strategic action and market share.

When organisations grow, customer journeys spread across multiple devices and platforms. Attribution becomes harder, reporting becomes fragmented, and teams struggle to see the full picture.

Analyse behaviour and performance across campaigns, channels, and websites with an advanced feature-set that gives you a complete and connected view of the most valuable metrics.

The Business Bundle offers advanced analytics to move beyond high-level reporting and into actionable, comparable insights that show what drives results.

 

What’s included in the Business Bundle?

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Multi-channel attribution
Understand how marketing channels contribute to driving conversions and shift marketing efforts wisely.
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Advertising Conversion Export
Send attributed goal conversions to Google Ads, Microsoft Advertising, and Yandex ad platforms.
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Cohorts
Measure user behaviour over time to improve retention and increase customer lifetime value.
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Roll-Up Reporting
Analyse aggregated data from multiple sites to track performance trends at an organisational level.
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White Label
Provide stakeholders with access to white labelled dashboards and reports and let your brand shine.
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Activity Log
View detailed audit logs of all activities for increased security, risk management, and diagnostics.
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Heatmaps & Session Recording
Analyse real user interactions to diagnose usability issues that traditional metrics cannot explain.
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Funnels
Explore the steps your users take to complete a goal and optimise your website to boost conversion rates.
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Custom Reports
Bring essential metrics together by creating custom reports that align with your business goals.
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Search Engine Keywords
Uncover the keywords used to find your site in search engines. The solution to 'Keyword not defined'.
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Media Analytics
Understand how audiences consume your media with video and audio engagement metrics and insights.
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Form Analytics
Increase online form conversions by analysing user behaviour and identifying key friction points.
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Users Flow
Identify the common paths users take through your website and optimise routes that lead to conversions.
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WooCommerce
Drive revenue and improve your sales funnel with insights from the WooCommerce Analytics integration.
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SEO Web Vitals
Monitor Core Web Vitals and uncover performance issues that impact search rankings, user experience, and conversions.
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Support
Accelerate adoption with hands-on onboarding support designed to help your teams start generating value from Matomo quickly.

Business Support Services

Accelerate adoption with hands-on onboarding support designed to help your teams start generating value from Matomo quickly.

  • tick-blue.pngStructured onboarding and adoption support from a Solutions Consultant to align tracking with your business goals.
  • tick-blue.pngRegular check-ins covering best practices, optimisation opportunities, and product updates.
  • tick-blue.pngEmail-based technical support with a 12-hour response time (24/5 coverage).
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Make every channel pull its weight

Not all channels contribute equally. You need data that tells you how much each interaction and channel adds to your bottom line, so you can guarantee the best return on your marketing spend.

Multi-channel Attribution turns separate touchpoints into a mapped customer journey, showing how search, social, email, direct visits, and referral channels work together over time. Compare different attribution models to pinpoint the value of each visitor interaction.

  • tick-blue.pngStop undervaluing early-funnel channels.
  • tick-blue.pngClearly identify which channels fuel conversions and revenue.
  • tick-blue.pngAdjust budgets based on impact, not assumptions.

Multiple ad campaigns, one easy workflow

Tracking the effectiveness of ad campaigns across Google, Microsoft, and Yandex is normally a complex endeavour.

Advertising Conversion Export makes it simple by tracking all required data through Matomo and exporting it to your advertising platforms automatically.

No extra scripts or third-party pixels on your website.

  • tick-blue.pngShare accurate conversion data with ad platforms to improve targeting and ROI.
  • tick-blue.pngSkip Google tags and still send conversions where they need to go.
  • tick-blue.pngSupport smarter bidding, better budget allocation, and invest campaigns that prove their value.
  • tick-blue.pngIntegrate click and conversion data into your reporting tools to keep analysis unified.
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From first click to long-term value

Cohorts analysis reveals how groups of visitors behave after campaigns, feature releases, pricing changes, or onboarding improvements.

  • tick-blue.pngTest changes against different cohorts to learn what drives repeat engagement and increases customer lifetime value.
  • tick-blue.pngUse these insights to strengthen retention, refine product strategy, and nurture high- value relationships over time.
“Matomo has improved the customer experience across a number of metrics, which has led to more inquiries and better business performance.”
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Property Investments UK

Business performance in one view

To make decisions based on a complete picture, not isolated data, move from site-level metrics to an organisation-wide bird’s eye view.

Roll-Up Reporting lets you aggregate data from multiple websites and apps into one consolidated report.

  • tick-blue.pngReduce blind spots in executive reporting and align teams around shared performance outcomes.
  • tick-blue.pngGain the insights you need by analysing and comparing the data of multiple digital properties in a single dashboard.
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Accountability across every change

As teams grow, so does the need for governance and accountability. The Business Bundle includes tools that help you stay compliant across teams, markets, or agencies.

Activity Log provides full visibility into who changed what and when, so you can govern your analytics setup with clarity and control.

Your platform, your brand

Consistency matters as much as control.

White Label Matomo and create a cohesive experience that supports trust and recognition.

Present analytics under your brand and create presentation-ready reports for stakeholders or clients.
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Plugin package

One click to get all the insights

Make confident optimisation decisions without switching between disconnected tools. See what’s happening on your site, understand why it’s happening, and know exactly where to act to improve conversions.

  • tick-blue.pngInstall and activate a set of advanced plugins in a single, integrated package.
  • tick-blue.pngTurn scattered datapoints into insights that improve what matters: sign-ups, purchases, customer retention and revenue.
“Privacy is important, but we also need to move at the speed of a startup, Matomo offers a full-feature web analytics solution that we can get up and running quickly”
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Yorba

Turn visitor journeys into actionable insights

Reveal the moments that shape decisions, from hesitation to conversion. Use visual reports instead of surface-level metrics to quickly understand user behaviour and what drives business results.

Identify how visitors navigate, where they get stuck, and which journeys lead to meaningful outcomes, so you can focus on changes that move the needle.

Enable your team to answer questions that drive real change:

  • heatmaps-point.pngHeatmaps & Session Recording show which page elements drive clicks and conversions.
  • funnel-point.pngFunnels reveal where visitors get stuck or exit before completing a key action.
  • users-flow-point.pngUsers Flow highlights the paths users take before converting.

Heatmaps and funnels are non-negotiable tools for conversion rate optimisation because they replace assumptions with context and evidence.
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“We initially thought a banner call-to-action at the bottom of a long landing page was ineffective. However, Matomo’s detailed tracking showed that users were scrolling down and interacting with the banner, which made it much easier for us to refine our design.”
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Stockholm University

Improve website performance for better SEO and conversions

SEO Web Vitals shows how page speed, responsiveness, and visual stability impact user experience, search visibility, and conversions. Analyse Core Web Vitals across your site and uncover the performance issues that affect engagement and business outcomes.

  • tick-blue.pngMonitor Core Web Vitals metrics like Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
  • tick-blue.pngIdentify technical performance issues that negatively impact user experience, engagement, and search rankings.
  • tick-blue.pngPrioritise optimisation efforts based on real-world performance trends and their impact on visitor behaviour and business outcomes.
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Design reports for your conversion goals

Your teams do not need more reports, they need the right reports.

Custom Reports enable teams to cut through the noise by creating views that focus on the key data and actionable insights required for accelerated decision-making.

Turn reporting into a tool for action, not observation.

  • tick-blue.pngBuild reports that span the entire visitor experience, from pages to forms, checkout, and content consumption.
  • tick-blue.pngChoose from over 250 metrics and dimensions for advanced behavioural analysis.
  • tick-blue.pngDefine a report filter to show the data only for a subset of your visitors and users.
“Matomo is user-friendly and provides all the features we need to understand our visitors and optimise our site’s performance, while effortlessly ensuring compliance with EU privacy laws.”
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MDFT Academy

Boost your SEO for maximum return on investment

Search Engine Keywords Performance shows how search visibility, user intent, and technical accessibility influence conversions, not just traffic. Analyse how users from Google, Bing, and Yahoo find your site and which keywords lead to meaningful actions.

  • tick-blue.pngIdentify which keyword segments contribute to valuable user interactions across search results.
  • tick-blue.pngRemove technical barriers that prevent search engines from discovering and indexing high-value pages.
  • tick-blue.pngPrioritise optimisation efforts based on keyword performance trends and business impact.
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Plugin package

Optimise media & forms to drive conversions

Media is becoming increasingly important in today’s environment, but do you know which media is making the difference for your business? Media Analytics and Form Analytics surface how users interact with videos, audio, and forms across key conversion paths so your teams can focus on making content that improves engagement.

  • tick-blue.pngMedia Analytics drives improvements in media content and placement to increase engagement and support conversion paths.
  • tick-blue.pngAnalyse play, pause, completion rates, and exits to reveal how users engage with on-page video and audio.
  • tick-blue.pngForm Analytics drives improvements in form structure to increase qualified leads and reduce wasted acquisition spend on non-converting traffic.
  • tick-blue.pngUnderstand how users move through form fields, which fields get completed, and where users abandon the form.
“We made specific adjustments based on Form Analytics, resulting in 3 times the leads in just a couple of days”
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Concrete CMS

Ecommerce analytics to optimise revenue

Get a comprehensive snapshot of your store's performance and key metrics such as order counts, revenue per visit, and the average conversion rate. Uncover where customers linger, leave or move from product discovery to checkout.

WooCommerce Analytics gives teams practical direction without adding operational overhead.

  • tick-blue.pngGet more value from the traffic you already have.
  • tick-blue.pngImprove purchase flow without increasing ad spend.
  • tick-blue.pngConcentrate optimisation on actions that contribute to revenue.
  • tick-blue.pngUnderstand how products, pages, and checkout steps influence completed orders or cart abandonment.

Advance to smarter, more connected analytics

Unlock advanced analytics with the Business Bundle. Bring channels, campaigns, and performance insights together so your teams can make decisions with clarity, accountability, and control. Start your free trial and move from monitoring performance to shaping it.

Can I trial the features included in the Business Bundle?

The Business Bundle is designed to deliver immediate value with a comprehensive set of features for growing organisations, which is why it is not offered as a self-service trial. It’s typically chosen when you’re ready to adopt a complete analytics solution without limitations. If you’d like to explore specific features first, many Business plugins can be trialled individually on Matomo On-Premise, or you can experience the full feature set through a Matomo Cloud trial.

Can I buy individual plugins?

Yes. You can extend the Business Bundle by trialling or purchasing individual plugins that are not included in the bundle, directly from within the Matomo platform.

Is support included in the Business bundle?

Yes. The Business Bundle includes email support with a 48-hour response time, available 24 hours a day, five days a week. It also provides access to a Product Evangelist for advanced technical engagement, helping you address more complex implementation and optimisation needs.

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Select Users
✓ 1-4 users and up to 5M hits/month
✓ Unlimited websites

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1-click installation & update 30 day free trial Safe & Secure online payment

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