Decide Test Winners Without Complex Statistics<\/h4>\n\n\n\nDefining an A\/B test winner requires the use of statistics, a complicated and time-consuming task for most marketers. But with Matomo's A\/B Testing plugin, that's no longer the case.<\/p>\n
Get a detailed breakdown of your test's variations with all the metrics that matter. If one reaches statistical significance within the desirable detectable effect, you'll be informed right away so you can roll out the changes confidently.<\/p>\n<\/div>\n
\n![\"Decide](\"https:\/\/plugins.matomo.org\/img\/AbTesting\/image1.png\")
\n<\/div>\n<\/div>\n\nSee How Your Tests Perform Over Time<\/h4>\n\n\n\nWatch how your A\/B tests unfold over weeks and months with the evolution report. Plot different key metrics and overlay audience segments to analyse your data in detail. Keep an eye on their progress and ensure everything runs smoothly.<\/p>\n<\/div>\n
\n![\"See](\"https:\/\/plugins.matomo.org\/img\/AbTesting\/image2.gif\")
\n<\/div>\n<\/div>\n\nDefine a Wide Range of Success Metrics<\/h4>\n\n\n\nDefine up to three success metrics and adapt your experiments to what matters to you: higher conversions, orders, or more. It's A\/B testing; your way.<\/p>\n<\/div>\n
\n![\"Define](\"https:\/\/plugins.matomo.org\/img\/AbTesting\/image3.png\")
\n<\/div>\n<\/div>\n\nSetting Up A\/B Tests Doesn't Get Any Easier<\/h4>\n\n\n\nConfigure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.<\/p>\n
Run experiments in minutes and enjoy faster growth with the A\/B Testing plugin.<\/p>\n<\/div>\n
\n![\"Setting](\"https:\/\/plugins.matomo.org\/img\/AbTesting\/image4.png\")
\n<\/div>\n<\/div>\n\nStay On Top of All Your A\/B Tests<\/h4>\n\n\n\nGain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.<\/p>\n<\/div>\n
\n![\"Stay](\"https:\/\/plugins.matomo.org\/img\/AbTesting\/image5.jpg\")
\n<\/div>\n<\/div>\n\nTry A\/B Testing Today<\/h3>\n\n
Create unlimited A\/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A\/B Testing plugin.<\/p>\n\n
Start your 30-day free trial and see your business growth compound.<\/p>\n\n
Features<\/h3>\n\n\n- The user interface guides you through all stages from creating an experiment to interpreting the results.<\/li>\n
- Run an experiment in the browser or on a server using the JavaScript A\/B testing framework.\n\n
\n- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n\n- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
\n- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n\n- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
\n- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n\n- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"
Defining an A\/B test winner requires the use of statistics, a complicated and time-consuming task for most marketers. But with Matomo's A\/B Testing plugin, that's no longer the case.<\/p>\n
Get a detailed breakdown of your test's variations with all the metrics that matter. If one reaches statistical significance within the desirable detectable effect, you'll be informed right away so you can roll out the changes confidently.<\/p>\n<\/div>\n
\n<\/div>\n<\/div>\n\nSee How Your Tests Perform Over Time<\/h4>\n\n\n\nWatch how your A\/B tests unfold over weeks and months with the evolution report. Plot different key metrics and overlay audience segments to analyse your data in detail. Keep an eye on their progress and ensure everything runs smoothly.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nDefine a Wide Range of Success Metrics<\/h4>\n\n\n\nDefine up to three success metrics and adapt your experiments to what matters to you: higher conversions, orders, or more. It's A\/B testing; your way.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nSetting Up A\/B Tests Doesn't Get Any Easier<\/h4>\n\n\n\nConfigure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.<\/p>\n
Run experiments in minutes and enjoy faster growth with the A\/B Testing plugin.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nStay On Top of All Your A\/B Tests<\/h4>\n\n\n\nGain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nTry A\/B Testing Today<\/h3>\n\n
Create unlimited A\/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A\/B Testing plugin.<\/p>\n\n
Start your 30-day free trial and see your business growth compound.<\/p>\n\n
Features<\/h3>\n\n\n- The user interface guides you through all stages from creating an experiment to interpreting the results.<\/li>\n
- Run an experiment in the browser or on a server using the JavaScript A\/B testing framework.\n\n
\n- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n\n- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
\n- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n\n- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
\n- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n\n- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"
Watch how your A\/B tests unfold over weeks and months with the evolution report. Plot different key metrics and overlay audience segments to analyse your data in detail. Keep an eye on their progress and ensure everything runs smoothly.<\/p>\n<\/div>\n
\n<\/div>\n<\/div>\n\nDefine a Wide Range of Success Metrics<\/h4>\n\n\n\nDefine up to three success metrics and adapt your experiments to what matters to you: higher conversions, orders, or more. It's A\/B testing; your way.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nSetting Up A\/B Tests Doesn't Get Any Easier<\/h4>\n\n\n\nConfigure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.<\/p>\n
Run experiments in minutes and enjoy faster growth with the A\/B Testing plugin.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nStay On Top of All Your A\/B Tests<\/h4>\n\n\n\nGain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nTry A\/B Testing Today<\/h3>\n\n
Create unlimited A\/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A\/B Testing plugin.<\/p>\n\n
Start your 30-day free trial and see your business growth compound.<\/p>\n\n
Features<\/h3>\n\n\n- The user interface guides you through all stages from creating an experiment to interpreting the results.<\/li>\n
- Run an experiment in the browser or on a server using the JavaScript A\/B testing framework.\n\n
\n- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n\n- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
\n- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n\n- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
\n- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n\n- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"
Define up to three success metrics and adapt your experiments to what matters to you: higher conversions, orders, or more. It's A\/B testing; your way.<\/p>\n<\/div>\n
\n<\/div>\n<\/div>\n\nSetting Up A\/B Tests Doesn't Get Any Easier<\/h4>\n\n\n\nConfigure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.<\/p>\n
Run experiments in minutes and enjoy faster growth with the A\/B Testing plugin.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nStay On Top of All Your A\/B Tests<\/h4>\n\n\n\nGain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nTry A\/B Testing Today<\/h3>\n\n
Create unlimited A\/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A\/B Testing plugin.<\/p>\n\n
Start your 30-day free trial and see your business growth compound.<\/p>\n\n
Features<\/h3>\n\n\n- The user interface guides you through all stages from creating an experiment to interpreting the results.<\/li>\n
- Run an experiment in the browser or on a server using the JavaScript A\/B testing framework.\n\n
\n- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n\n- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
\n- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n\n- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
\n- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n\n- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"
Configure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.<\/p>\n
Run experiments in minutes and enjoy faster growth with the A\/B Testing plugin.<\/p>\n<\/div>\n
\n<\/div>\n<\/div>\n\nStay On Top of All Your A\/B Tests<\/h4>\n\n\n\nGain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.<\/p>\n<\/div>\n
\n\n<\/div>\n<\/div>\n\nTry A\/B Testing Today<\/h3>\n\n
Create unlimited A\/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A\/B Testing plugin.<\/p>\n\n
Start your 30-day free trial and see your business growth compound.<\/p>\n\n
Features<\/h3>\n\n\n- The user interface guides you through all stages from creating an experiment to interpreting the results.<\/li>\n
- Run an experiment in the browser or on a server using the JavaScript A\/B testing framework.\n\n
\n- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n\n- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
\n- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n\n- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
\n- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n\n- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"
Gain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.<\/p>\n<\/div>\n
\n<\/div>\n<\/div>\n\nTry A\/B Testing Today<\/h3>\n\n
Create unlimited A\/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A\/B Testing plugin.<\/p>\n\n
Start your 30-day free trial and see your business growth compound.<\/p>\n\n
Features<\/h3>\n\n\n- The user interface guides you through all stages from creating an experiment to interpreting the results.<\/li>\n
- Run an experiment in the browser or on a server using the JavaScript A\/B testing framework.\n\n
\n- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n\n- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
\n- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n\n- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
\n- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n\n- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"
- \n
- All you need to do is to implement a method that defines what happens when a variation gets activated.<\/li>\n
- Possibility to test entirely different versions of your website by using redirects.<\/li>\n<\/ul><\/li>\n
- Run an experiment on a server (PHP, C#, Python, Ruby, ...).<\/li>\n
- Run an experiment in applications, games and on mobile devices like Android or iOS in combination with pretty much any A\/B testing framework.<\/li>\n
- Run an experiment to see how different search marketing campaigns, ad campaigns or email marketing campaigns influence the browsing behaviour on your website.<\/li>\n
- Force the activation of a specific variation via a URL parameter so you can test it easily and share the URL with colleagues when you need to get each variation approved before running a test.<\/li>\n<\/ul>\n\n
Reporting features<\/h3>\n\n
- \n
- Get an overview over all experiments in just one page.<\/li>\n
- Once an experiment is running:\n\n
- \n
- Shows the description, hypothesis and goal of the experiment in the report of the experiment.<\/li>\n
- Shows an evolution of your success metrics for each variation.<\/li>\n
- Shows how the different variations compared between each other, for each of your success metrics.<\/li>\n
- Shows notifications for each success metric once a potential winner or loser is detected.<\/li>\n
- Makes sure the results are statistically significant and enough visitors or users have entered the experiment.<\/li>\n<\/ul><\/li>\n
- Segment A\/B testing reports by any existing Matomo segments.<\/li>\n
- Segment Matomo reports by experiments and variations.<\/li>\n
- Access raw data for advanced custom analysis<\/li>\n<\/ul>\n\n
Manage A\/B tests<\/h3>\n\n
- \n
- Users with admin access can create unlimited A\/B tests (experiments).<\/li>\n
- Assign as many variations to your experiment as you like.<\/li>\n
- Define success metrics like:\n\n
- \n
- Goal conversions,<\/li>\n
- Goal revenue,<\/li>\n
- Ecommerce orders,<\/li>\n
- Ecommerce order revenue,<\/li>\n
- Total conversions,<\/li>\n
- Total revenue,<\/li>\n
- Page views,<\/li>\n
- Bounces,<\/li>\n
- Visit length (time).<\/li>\n<\/ul><\/li>\n
- Define which improvement rate you expect from an experiment.<\/li>\n
- Define the Confidence Threshold you need to be statistically sure the change is not due to randomness.<\/li>\n
- Define on which pages an experiment should (or should not) be activated.<\/li>\n
- Define how much traffic the experiment should get in total.<\/li>\n
- Allocate a different amount of traffic to your variations.<\/li>\n
- Schedule your experiments to run from a start date and\/or to finish on a given date.<\/li>\n
- Integrates with the Activity log plugin<\/a> to let you monitor and audit changes to your A\/B tests.<\/li>\n<\/ul>\n\n
Export and API features<\/h3>\n\n
- \n
- HTTP API to create, update, start and finish experiments.<\/li>\n
- HTTP API to fetch all A\/B testing reports and metrics overall and for each variation.<\/li>\n
- Get access to all the raw data via MySQL for 100% data ownership.<\/li>\n<\/ul>","faq":"","documentation":"