Discover which search keywords drive traffic, engagement, and conversions. Get the keyword insights behind "Keyword not defined" with data from Google Search Console, Bing Webmaster Tools, Yandex Webm. Try now for free.
Analyse search queries alongside visits, goals, sales activity, campaigns, and user behaviour to understand which keywords attract valuable visitors and contribute to business outcomes. Instead of reviewing search performance in separate tools, bring keyword data into Matomo and connect it with the analytics reports you already use.
Monitor the keywords people use to find your website, the search engines they come from, and the results they generate. Track impressions, clicks, click-through rates, and average positions without switching between platforms, and identify opportunities to improve your search visibility and organic performance.
Search traffic is not limited to standard web results. Image and video results can also bring visitors to your website.
Review the keywords connected to web results and visual search traffic to understand how these assets contribute to search visibility, visits, and conversions.
Search Console and webmaster tools show how your content performs in search results. Matomo helps connect that data with what happens after visitors arrive.
Compare keywords with visits, goal conversions, sales revenue, events, and other Matomo metrics to understand which search queries drive engagement, conversions, and revenue.
Analyse keyword data with Matomo dimensions and segments to answer more specific SEO questions.
Explore keyword performance by landing page, device type, country, campaign, or visitor type. Identify search queries that generate conversions, countries that drive valuable traffic, devices that perform best, and landing pages that attract visitors who take action.
Search Engine Keywords Performance retrieves keyword performance data from Google Search Console, Bing Webmaster Tools, and Yandex Webmaster, and keyword information available through search engine referrers.
Gain greater visibility into the search keywords that drive visitors to your website and uncover keyword data that is often unavailable in standard analytics reports and hidden behind “Keyword not defined”.
Track crawling and indexing information from supported search engines. Review crawled pages, indexed pages, crawl errors, and other issues that may affect search visibility.
Use these reports to identify pages that search engines cannot access and prioritise fixes that improve content discoverability across search engines and AI-powered search experiences.
Search Engine Keywords Performance brings search query data into Matomo, where marketing teams can analyse website, goal, and Ecommerce data. Understand which keywords create visibility, which ones drive valuable visits, and where to focus your SEO efforts next.
Start your 30-day free trial today.
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