Search Engine Keywords Performance

Hi, this is Stefan from Matomo, the creators of the web analytics platform which is used by over 1.4 million websites and apps in over 190 countries.

Some years ago most search engines decided to hide keywords from the referrer urls, which made it impossible for web analytics tools to report reliable keyword statistics. Tools like Matomo started reporting keyword searches as "Keyword not defined" or "Keyword not provided".

Ever wondered how to get better insights on those hidden keywords?

With our Search Engine Keywords Performance plugin, you will get back deep insights about all the keywords that people are searching for when clicking on your websites. All of your keywords directly into your familiar Matomo Analytics reports. The biggest search engines are providing tools and APIs that allow us, website owners, to get the list of our keywords along with the critical metrics Impressions, Clicks, ClickThrough ratio and Average position in the Search results page. This plugin makes it easy for you to connect to the APIs and will automatically import your valuable keyword data into Matomo Referrers reports.

Stop being in the dark about this incredible keyword searches information and know what your users and customers are searching for.

Which queries caused your website to appear in search results? Stop wasting time by looking up keyword statistics in serveral Webmaster Tools and start getting combined results across all supported search engines within Matomo. Which queries result in more traffic to your website than others? Improve your SEO efforts and monitor your position and performance for each Keyword directly in your Matomo reports.

As a bonus you will also get a new "Crawling overview" report which reports all the most important information about how Search Engines robots crawl your websites.

Was there any server errors or connection timeout? How many pages of my websites were crawled and indexed? How many page not found errors? How many total inbound links were found pointing to my website? Keep an eye on these search crawling metrics metrics directly within Matomo. Do not miss important errors and maximise your SEO power to get more traffic!

Eliminate "not found" pages that give your visitors a bad experience and lose less visitors on your website

Have you ever been stuck on a so called "404 not found" page? What are the chances that you continue browsing on this website or the chance that you find the page you were looking for afterwards? The page crawling errors reports gives you a list of all pages that could not be crawled by a search engine with a detailed reason. This helps you to take the right actions to improve the experience on your website.

Our promise

Search Engine Keywords Performance is hand-crafted by the makers of Matomo with top quality and we are convinced once you start using it, you will never want to miss it again.

This is why we give you a free 30 day trial. We will remind you about the subscription seven days before the end of the trial. There are no strings attached.

So try it now and let us know how you do.

How Search Keywords Performance monitor works

Google and other bigger search engines provide webmaster tools that allow website owners to access various statistics about their websites.

In Matomo you will be guided to set up access to these APIs - it just takes a few minutes. Matomo will then automatically start importing your keyword statistics every day.

In most webmaster tools you will even get some access to your historical keyword data. For example Google lets you view keyword statistics for the past three months. And when you use Search Engine Keywords Performance, the beauty is that you will keep a full copy of your valuable keyword data within Matomo and this data will be stored there forever. So you will be able to view the evolution of your keywords metrics and KPIs over many months and years and over time compare how your search analytics keywords evolve. Monitoring SEO has never been so easy! Matomo lets you once again keep full control of your data and gain more insights.

Perfectly integrated and supported

We are the creators of Matomo and know it best. We help our clients get started, configure, monitor and make the most of their Matomo analytics service. We also offer unique analytics products and services that help grow your business and meet the needs of small, medium and large businesses alike.

Features

• New Search Keywords report in Matomo Referrers section.
• View Keywords analytics by search type (web VS image VS video).
• View combined Keywords across all search engines (Google + Bing + Yahoo + Yandex).
• Monitor Keyword rankings and Search Engine Optimisation performance for each keyword with Row Evolution.
• New Crawling overview report show how Search engines bots crawl your websites (Bing + Yahoo and Yandex).
• View crawling overview key metrics (for Bing + Yahoo and Yandex): crawled pages, total pages in index, total inboud links, robots.txt exclusion page count, crawl errors, DNS failures, connection timeouts, page redirects (301, 302 http status), error pages (4xx http status), internet error pages (5xx http status).
• Import the detailed list of search keywords for Google search, Google images and Google Videos directly from Google Search Console.
• Import the detailed list of search keywords from Bing and Yahoo! search directly from Bing Webmaster Tools.
• Import the detailed list of search keywords from Yandex search directly from Yandex Webmaster API.
• View all crawling errors with detailed reasons like server errors, robots.txt exclusions, not found pages, ... (Bing + Yahoo)
• Possibility to add support for other search engines that provide their data through an API (contact us).
• Get your Keyword analytics SEO reports by email to you, your colleagues or customers.
• Export your Keyword analytics report using the Search Keywords Performance Monitor API.

Learn more in the Search Keywords Performance Monitor user guide and FAQs.