Hi, this is Mike from InnoCraft, the company of the makers of Matomo Analytics which is used by over 1 million websites and apps in over 150 countries.
When you acquire visitors, one of the most challenging question is to know on which channels to spend your money and how much. One of the most important sources for this kind of information is to measure which channels or referrers are the most successful and lead the most to your goal conversions and Ecommerce sales compared to your spending.
The problem is that most analytics tools, including Matomo, only show you the channels for the last non-direct visits. However, in reality, multiple channels contribute to a conversion as a visitor often visits a website several times from different channels before they convert a goal. This means having only a look at the last visit doesn't give you an accurate representation of the most successful channels.
The Multi Channel Conversion Attribution gives you a better understanding of your media spending by letting you apply different attribution models to find out which channels really lead to a conversion or purchase. You can compare the different models next to each other and see how you need to shift your spending from one channel, ad, or campaign to another.
This is why we give you a 100% unconditional, easy, fast, and hassle-free money back guarantee for 30 days. There are no strings attached.
So try it now and let us know how you go, we are always happy to help.
We, at InnoCraft, are the creators of Matomo and know it better than anyone else. This means all plugins are perfectly integrated into Matomo and come with outstanding features and quality to grow your business. We help our clients get started, configure, monitor and make the most of their Matomo analytics service. We also offer unique analytics products and services that help grow your business and meet the needs of small, medium and large businesses alike
This plugin is compatible with Matomo 3 (see requirements below for more details).