Find your website's winning formula by running A/B tests. Use data to guide your design choices and watch your conversion rates rise.
Choosing the right layout, images, or message can feel like a guessing game. Bring more certainty to this crucial part of your job with Matomo's A/B Testing plugin.
Start running A/B tests without complex or expensive tools. Create experiments, compare different versions of your website and identify winners.
How A/B Testing Works
Decide Test Winners Without Complex Statistics
Defining an A/B test winner requires the use of statistics, a complicated and time-consuming task for most marketers. But with Matomo's A/B Testing plugin, that's no longer the case.
Get a detailed breakdown of your test's variations with all the metrics that matter. If one reaches statistical significance within the desirable detectable effect, you'll be informed right away so you can roll out the changes confidently.
See How Your Tests Perform Over Time
Watch how your A/B tests unfold over weeks and months with the evolution report. Plot different key metrics and overlay audience segments to analyse your data in detail. Keep an eye on their progress and ensure everything runs smoothly.
Define a Wide Range of Success Metrics
Define up to three success metrics and adapt your experiments to what matters to you: higher conversions, orders, or more. It's A/B testing; your way.
Setting Up A/B Tests Doesn't Get Any Easier
Configure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.
Run experiments in minutes and enjoy faster growth with the A/B Testing plugin.
Stay On Top of All Your A/B Tests
Gain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.
Try A/B Testing Today
Create unlimited A/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A/B Testing plugin.
Start your 30-day free trial and see your business growth compound.
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Manage your experiments easily
Configure your experiments
Define your success metrics