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Find your website's winning formula by running A/B tests. ​​Use data to guide your design choices and watch your conversion rates rise.

Choosing the right layout, images, or message can feel like a guessing game. Bring more certainty to this crucial part of your job with Matomo's A/B Testing plugin.

Start running A/B tests without complex or expensive tools. Create experiments, compare different versions of your website and identify winners.

How A/B Testing Works

Decide Test Winners Without Complex Statistics

Defining an A/B test winner requires the use of statistics, a complicated and time-consuming task for most marketers. But with Matomo's A/B Testing plugin, that's no longer the case.

Get a detailed breakdown of your test's variations with all the metrics that matter. If one reaches statistical significance within the desirable detectable effect, you'll be informed right away so you can roll out the changes confidently.

Decide Test Winners Without Complex Statistics

See How Your Tests Perform Over Time

Watch how your A/B tests unfold over weeks and months with the evolution report. Plot different key metrics and overlay audience segments to analyse your data in detail. Keep an eye on their progress and ensure everything runs smoothly.

See How Your Tests Perform Over Time

Define a Wide Range of Success Metrics

Define up to three success metrics and adapt your experiments to what matters to you: higher conversions, orders, or more. It's A/B testing; your way.

Define a Wide Range of Success Metrics

Setting Up A/B Tests Doesn't Get Any Easier

Configure tests by giving them a name, hypothesis, and description (for reference). Then, define the number of variations and target pages to run, and you're good to go.

Run experiments in minutes and enjoy faster growth with the A/B Testing plugin.

Setting Up A/B Tests Doesn't Get Any Easier

Stay On Top of All Your A/B Tests

Gain a crystal-clear snapshot of your tests' performance. Look at how many visitors you get per version, how many actively entered the target page, and the overall conversion rate.

Stay On Top of All Your A/B Tests

Try A/B Testing Today

Create unlimited A/B tests with unlimited variations and tailored goals, and unlock the power of data-driven growth. Tailor every aspect of your site based on what resonates with your audience with Matomo's A/B Testing plugin.

Start your 30-day free trial and see your business growth compound.


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The A/B Testing User Guide and the A/B Testing FAQ help you getting started in running A/B tests. The A/B Testing developer guides help you embedding and implementing A/B tests into your project.

Demo

  • Report

  • Manage your experiments easily

  • Configure your experiments

  • Define your success metrics

Do you have a question about this plugin? Email us

View this plugin for a specific Matomo version:


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